Within context of teaching and learning I discovered a passion for interactive art when I was illustrating technical book manuals and company developing branding. Out of need to combine my technical and creative development skills I became consistent with eLearning projects. As a student within Master’s of Science I’ve realized that the act of learning is a creative process, not a transference, and inside it is revelation of our individual differences.Like storytelling, instructional design doesn’t require writing. Instructional design, in principle, is a creative form form that I’m tempted to call art. I believe the process for developing an effective teaching course can’t be automated. Automative technologies will produce content that fit parameters within descriptions, but it lacks the creative spirit to make the content become true, meaningful, and effective at changing the spirit thus a learning experience. This is my passion.